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The Best of Black Friday 2025: Unprecedented Tech Discounts
Black Friday 2025 is shaping up to be one of the most aggressive discount seasons for premium tech in recent years. Based on verified retailer data and reports from major publications like ZDNET, Tom’s Guide, and Consumer Reports, two deals stand out above everything else: the MacBook Air M4 and the Bose QuietComfort Headphones.
Below is a complete breakdown of why these deals matter and what makes them historically significant.
1. MacBook Air M4: Historic Pricing Confirmed at $749
The MacBook Air M4 dropping to $749 is a landmark moment. This is the lowest price ever seen for a current-generation MacBook Air, especially considering its upgraded hardware configuration.
| Feature | Detail | Significance |
|---|---|---|
| Black Friday Price | $749 (25% off) | Record low for a launch-year MacBook Air. |
| Standard RAM | 16GB | A major upgrade—previously unavailable under $1,000. |
| Processor | M4 Chip | Improved Neural Engine for AI and machine learning tasks. |
| Performance | Up to 1.8x faster than the M1 Air | Ideal for multitasking and productivity users. |
| Availability | Amazon, Best Buy, Costco | Price match confirms authenticity of deal. |
Why This Deal Matters
Apple rarely discounts launch-year products aggressively. The inclusion of 16GB RAM as the default configuration is the key reason this price is so exceptional. At $749, this machine offers unmatched performance-per-dollar in Apple’s entire lineup.
[Affiliate Link] See the MacBook Air M4 Deal on Amazon
2. Bose QuietComfort Headphones: True Clearance at $199
At $199, the Bose QuietComfort headphones tie their all-time lowest price. This discount is not a gimmick—it’s a genuine model clearance as Bose prepares to push refreshed versions.
| Metric | Detail | Comparison Context |
|---|---|---|
| Black Friday Price | $199 (43% off) | Lowest verified price ever offered. |
| MSRP | $349 | Save $150 instantly. |
| Noise Cancellation | RTINGS Score: 8.1/10 | Top-tier ANC performance. |
| Expert Rating | Consumer Reports: 81/100 | Strong scores for comfort and clarity. |
| Main Competitor | Sony WH-1000XM5 ($248–$298) | Bose offers similar performance for up to $100 less. |
The Best Value in Premium Noise Cancellation
At $199, these headphones become the top value pick for 2025. Costco briefly offers a lower $169.99 deal for members, but the widely available Amazon price of $199 is the most accessible.
[Affiliate Link] See the Bose QuietComfort Deal on Amazon
3. Budget Smartwatches Under $50: A Reality Check
Smartwatches under $50 can be appealing, especially when advertised as “starting at $15,” but expectations must be grounded. They are suitable for casual users but not comparable to Apple, Fitbit, or Samsung models.
| Category | What to Expect | Limitations |
|---|---|---|
| Functionality | Step counting, notifications, basic heart rate. | No ECG, unreliable SpO2 readings. |
| Tracking | OK for casual fitness. | No built-in GPS; relies on smartphone. |
| Apps | Basic proprietary app support. | No Strava, no Spotify, no third-party ecosystem. |
| Quality | Lightweight hardware. | Durability varies; short warranties. |
Expert Summary: These devices offer around 70–80% of flagship smartwatch features for a fraction of the cost—but only if your needs are basic. Serious fitness users should consider the $100–$150 tier instead.
Shopping Recommendations and Timing
- Buy Immediately: The MacBook Air M4 at $749 and Bose QuietComfort at $199 are not expected to return until Black Friday 2026.
- Stock Risk: High-demand items (especially MacBooks) often sell out before Cyber Monday.
- Extended Returns: Amazon’s holiday return window lasts until January 31, 2026—risk-free for early buyers.
These deals represent some of the most aggressive pricing we’ve seen from Apple, Bose, and major retailers. If these products are on your wishlist, this is the moment to take advantage.
References
Based on verified pricing from Amazon, Best Buy, Costco, ZDNET, Tom’s Guide, Consumer Reports, and RTINGS (November 2025).